Experience & Principles

Full profile

deanhayden

Having a breadth of experience in both digital and traditional mediums, I can adapt to any given brief and deliver outstanding designs. I believe that communication is key and by working together from the offset, fantastic results can be achieved.

Design is about solving problems and I can help your ideas be communicated in a concise and clear way that's right for your audience. I'm happy to work at the inception of a project as I am to offer insight and expertise on work that is already established.

History

Inspired by the use of technology as a creative medium, from a young age I have always wanted to be a designer. With influences from ranging from the demo scene on the Commodore Amiga to the graphical stylings of the skateboard industry, I soaked up everything and anything visual.

Whilst studying for my City & Guilds in Graphic Communication I got my first taste of using industry standard computer hardware and software. From this point I was constantly seeking ways to improve both my creative and technical abilities.

In 1997, during the second year of my course, I landed my first job within the technical publications department of a Sussex based materials handling manufacturer. I haven’t looked back since.

Core expertise

    Digital

  • Responsive website design
  • Visual design
  • User interface design
  • User experience

    Branding

  • Logo development
  • Visual identity
  • Guidelines
  • Stationery

    Traditional

  • Advertising
  • Point of sale
  • Promotional
  • Brochures

Experience

    Markets

  • Aviation
  • Consumer
  • Education
  • Financial
  • Hospitality
  • Music
  • Non-profit
  • Publishing
  • Telecommunications

    Brands

  • The Chemical Brothers
  • Guildhall School
  • LSG Sky Chefs
  • Lucozade
  • Penguin Random House
  • Philips
  • Telenor
  • Travelex
  • Twinings

    Agencies

  • 3ev
  • AMV BBDO
  • Clearleft
  • Green Cave People
  • Interbrand
  • VGROUP
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