FlyCLUBAIR is an aviation startup wanting to disrupt the private jet market. To generate interest and investment, they required a new brand and website to help them reach their funding goals.

Project details

Project details



UI designer



As the main designer, I helped develop their brand and website. From inception, the general theme was premium yet accessible. The UPS of the startup was to reduced the cost of hiring a private jet so it had to feel more inclusive than its competitors.

Working directly with the client, an initial look and feel was quickly established. Co-currently additional members of the team were developing the structure of content, and this became the basis of the main website.

At a glance

  • Design brand identity and stationery
  • Visualise conception of key screens for desktop and mobile platforms
  • Design user journeys and outcomes
Home page Home page CTA modal CTA modal Long form content Long form content Identity and stationery Identity and stationery