Experience & Principles

Full profile

deanhayden

Inspired by the use of technology as a creative medium, I have always wanted to design. With influences from artistic, technical demonstrations on the Commodore Amiga (the demo scene) to the graphical stylings of the skateboard industry, I soaked up anything visual and was desperate to find a vocation that would feed my hunger for technology and design.

Whilst studying for my City & Guilds in Graphic Communication I got my first taste of using industry standard computer hardware and software. From this point I was constantly seeking ways to improve both my creative and technical abilities. In 1997, during the second year of my course, I landed my first job within the technical publications department of a Sussex based materials handling manufacturer.

I had found my vocation that I had been so desperately seeking and I haven´t looked back since.

Core expertise

    Digital

  • Responsive design
  • Interface design
  • User experience
  • Newsletters

    Branding

  • Logo development
  • Visual identity
  • Guidelines
  • Stationery

    Traditional

  • Advertising
  • Point of sale
  • Promotional
  • Brochures

Experience

    Markets

  • Aviation
  • Consumer
  • Education
  • Financial
  • Hospitality
  • Music
  • Non-profit
  • Publishing
  • Telecommunications

    Brands

  • The Chemical Brothers
  • Guildhall School
  • LSG Sky Chefs
  • Lucozade
  • Penguin Random House
  • Philips
  • Telenor
  • Travelex
  • Twinings

    Agencies

  • 3ev
  • AMV BBDO
  • Clearleft
  • Green Cave People
  • Interbrand
  • Pentagram
  • VGROUP
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